in partnership with
a free live series for clinics
Beyond the Reel
Your feed looks great, so why isn't your diary full? Four short sessions on what actually brings new patients in, with Lianne Sykes of Quirky Frog and David Angus of Curated.
Register once and you're in for all four, plus every recording.
You're not imagining it.
Reels reach fewer people than they used to, and mostly the people who already follow you. The polished content keeps the patients you have.
Bringing in new ones takes different work. The unglamorous kind most clinics never get round to, and the kind this session is about.
beautiful content keeps them, the rest brings them in
The series
Four 30-minute sessions, each built around one idea, with a practical task to do that day. Everything on screen is free to use, with no pitch and no prices.
Beyond the Reel
Lianne Sykes and David Angus
Posting every day is your shop window, not your strategy. This session shows what sits behind it.
What we'll cover
- How patients really choose a clinic, and how quickly they decide
- What they judge you on: reviews, results and visible trust signals
- Who your patients actually are, versus who your feed is talking to
- The four levers behind the feed: paid social, Google, SEO and AI search, and PR
Your take-home task: Score your digital footprint out of 10 with our traffic-light scorecard
Make your content work harder
Lianne on organic, Dave on paid
Find what's already working and put proper money behind it.
What we'll cover
- How social sparks demand, and where patients go next to check you out
- A 10-minute feed audit to find your best ad candidates
- Boosting a post versus running a campaign, and why it matters
- The simple paid funnel, and staying on the right side of the ASA and Meta rules
Your take-home task: Pick the three posts from the last 90 days most worth putting money behind
Get found, get trusted
Dave, with guest Julia Kendrick on PR
Patients now ask questions first and check who's local second. You need to win both.
What we'll cover
- How AI answers are changing the way patients research treatments
- Service pages that answer the questions patients actually worry about
- Reviews: why they drive your ranking, and how to ask for them properly
- PR and press: Julia Kendrick on whether you're ready for coverage
Your take-home task: Search your top treatment in Google and ChatGPT, and see whether you show up
Know your numbers
Lianne and Dave, with Alex from Karua
Stop asking whether your cost per lead is good. Start asking which patients are worth the most.
What we'll cover
- Why speed of reply wins or loses an enquiry
- Closing the consultation with a clear plan and price
- The five numbers every clinic owner should know
- Getting the numbers out of your booking system, with Alex from Karua
Your take-home task: Your top five treatments by profit, and where those patients came from
Live at Seriderm
A live wrap-up, putting the whole series into practice. Come and find us at Seriderm.
Your hosts
Lianne Sykes
Creative Director and Co-Founder, Quirky Frog
Lianne has spent her career helping medical aesthetics practitioners build brands patients trust, through social media, PR and events.
David Angus
Chief Strategy Officer, Curated
Dave helps clinics and aesthetics brands turn marketing spend into bookings, and has walked clinicians through his growth framework at London ACE.
no pitch, no prices on screen
Four sessions. One joined-up plan.
Each session ends with one thing you can do that day. Everyone who registers gets every recording, live or not, plus the clinic toolkit.
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